What they see is what you get
“To anyone working towards a retail audience, the concept of a Flagship Store is well-known. As a customer-facing company you may have many locations but your Flagship Store is the main one. The best. The biggest. The coolest.
To most of your audience, however, your “Flagship Store” is the one closest to them. To most of your audience, every store is a Flagship Store. To them, the way that store looks and feels *is* your brand impression, and it is highly persistent. You can and should unfold your brand online, of course, but the real benefit of doing so is only enjoyed if it is also what your customers experience at your store.
The brand experience
Tapping into the wide – and expanding – offering of technology for in-store experiences is an incredibly powerful tool for bringing all the good things you have carefully built into your brand down to your customer’s eye level.
Just like your brand is so much more than just a logo, the in-store experience of it is much more than simply splashing that logo on the wall. A commercial brand is an identity; basically, your company’s personality. With that in mind, you can look at all aspects of your commercial spaces, and ask yourself: “How does our brand make the customer feel in this situation?”. The answer can affect everything from lighting and signage to audible messages, screens and projections featuring videos and graphics… as long as it does what it is supposed to do: Provide an experience which reflects the brand.
Converging business goals
When you give proper due to the full sensory spectrum of in-person experience, your brand locations become perfect venues for tying together your brand and high-level identity with marketing, sales and service.
These business areas are all meaningfully relevant in the store, in your restaurant, at your arena, and they always have been. What is new in the age of technology and integration is that it is now both technically and economically feasible to bring them to bear, and design them right into your physical customer experience.
Technology offers ways to tie your brand together across business verticals and out-facing touch points, in a way that has never been possible before. All you need to do is decide to capitalize on these opportunities, and we will help you with the rest.